The present legal entity of Lancia was formed in Jan 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Turin by Vincenzo Lancia and Claudio Fogolin. It became part of Fiat in 1969. The brand is known for its strong rallying heritage, & despite not competing in the World Rally Championship since 1992, Lancia still holds more Manufacturers' Championships than any other brand.

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