Лада, marketed as Lada is a brand of small cars manufactured by AvtoVAZ (originally VAZ, Volzhsky Avtomobilny Zavod), a state-owned company in Russia. The first cars were produced with technical assistance from Fiat and marketed under the Zhiguli designation. The Lada brand appeared in 1973, initially being overseas-focused before becoming AvtoVAZ's main brand for all markets in the 1990s. Renault took control of the brand in 2016 & technical assistance from the French company started in 2008, after it acquired a minority AvtoVAZ stake. Lada was re-acquired by the Russian government in 2022.

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