The Rover Company (originator of the Land Rover marque) was experimenting with a larger model than the Land Rover Series in 1951, when the Rover P4-based two-wheel-drive "Road Rover" project was developed by Gordon Bashford. This was shelved in 1958 and the idea lay dormant until 1966, when engineers Spen King and Bashford set to work on a new model. The Range Rover was launched in 1970 under the British Leyland branding & in the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an "exemplary work of industrial design". Now a sub brand of the Jaguar Land Rover brand, and as of 2022 is in it's fifth generation.

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